A Hit of Fire

Some of you may have seen or heard of this next item, and some of you may not have. In any event, I stumbled upon a new "video" (you'll understand my quotations in just a moment) on one of the sites I read called "The Wilderness Downtown" by Chris Milk. I may have first noticed it because an ad on the site, or it may have been an article, or I might have just made it up in my head, and wham! it existed. We'll never know for sure.

Anyhow, the "video" is called "The Wilderness Downtown" and it is set to Arcade Fire's song "We Used to Wait", which is a great song, by the way. So download it, since my opinion is infallible. The "video", which I have discovered after trial and error (and no, not after ignoring the message on the home page of the site), is best viewed in Google Chrome (free for download).

When you log on to the site, you're asked to type in your hometown (Conshohocken: beat that! It means "Pleasant Valley. Yea, you're jealous). After that, the "video" takes flight (pun intended...you'll get what I mean if you watch it) and all you have to do is watch. I like to call it an interactive music video, since you put your hometown in and it sort of personalizes the video for you. In any event, what happens is really nifty and I think everyone should see it. I definitely had an aye scamoles moment for a second.

Ultimate plus side? The song is ballin' so at least you won't be completely disappointed.

Here's the link. Take a look, it's in a book. Reading Rainbow...I mean...Arcade Fire.

http://thewildernessdowntown.com

You're welcome!

I said good day, sir!

-E